Our Team
Sarah Etherington
Meet Sarah — Founder of The Baseline Co
Sarah is organised, creative, and has a sharp eye for detail. As the driving force behind The Baseline Co, she’s proactive and truly the queen of administration.
With a passion for bringing order and efficiency to every project, Sarah’s strengths shine through in:
- Proactive problem-solving and creative solutions
- End-to-end administration and project coordination
- Streamlining workflows and keeping teams on track
- Streamlining processes and creation of procedures
- Precision in document management and client communications
- Balancing vision and practicality for business growth
Reliable, innovative, and always a step ahead. Sarah ensures The Back end of your business keeps running at its best, so you can focus on what matters most.
Kara Turek
Your Admin All-Rounder
With a calm and capable approach, Kara brings seamless structure to the daily operations of business. Backed by years of experience, she thrives in the background, keeping everything running smoothly so you can stay focused.
She’s a pro at managing multiple inboxes, providing administrative support across teams, and keeping diaries organised to the minute. Whether she’s coordinating meetings, preparing payroll in MYOB, or processing invoices in Xero, you can count on her accuracy and attention to detail.
Her strengths lie in:
- End-to-end diary and schedule management
- Maintaining strong internal controls and accurate digital records (via SharePoint and local storage).
- Handling quotes, invoicing, and follow-ups
- Efficient document formatting, data entry, and reporting
- Supporting internal operations with structured recordkeeping and streamlined communication
Reliable, organised, and quietly brilliant. Kara keeps the engine businesses humming.