I started The Baseline Co. because…

As a fellow entrepreneur, I understand the weight of responsibility that comes with the territory of starting a business. That's why I'm here, to lend a friendly hand in reclaiming those precious evenings and weekends, giving you the freedom to focus on the parts of your business that bring you joy. My goal is to craft a balanced, fulfilling path forward together, where success and well-being go hand in hand.

Drawing from my diverse background in business services, marketing, management and administration within esteemed law firms, along with my extensive journey in the health and wellness industry, including managing my own fitness venture, managing gyms and coordinating a vibrant hair salon, I've come to truly appreciate the delicate dance of work and life.

Sarah Etherington